I think an early topic could be that Ikea quiz and the act of product naming at Ikea headquarters: Is Saftig what westerners believe that cutlery should be called in Swedish? Has Ikea deconstructed language in a way the universalizes or that exoticisizes? Can culture be transmitted though High Density Particle Board? Has founder Ingvar Kamprad’s dyslexia informed a global (mis)understanding of Scandanavian culture? I, for one, am not nearly wise enough to answer these questions.